Destination Ann Arbor Annual Reports

Destination Ann Arbor Annual Reports

The Annual Report will serve as the primary measure of our success. The report will include specific metrics associated with each goal, initiative, and KPI identified in the Strategic Plan and the Sales & Marketing Plan.

2023 ANNUAL REPORT

2023 stands as a milestone for Destination Ann Arbor, marked by significant achievements and forward momentum. We launched an ambitious three-year strategic plan, envisioning the Ann Arbor area as an unforgettable destination.

 

2022 ANNUAL REPORT

With the travel industry on the road to recovery, the team pulled together, embracing new opportunities and encouraging one another to look at things with fresh eyes. This approach paid off, as we experienced remarkable growth.