2024-2026 Strategic Plan

A three-year plan identifying four primary goals and corresponding actions that will help Destination Ann Arbor achieve those goals. The Strategic Plan will keep us on track and true to our mission during 2024-2026.

A significant amount of engagement was completed to help develop the new Strategic Plan, including: 17 stakeholder interviews, three regional community focus groups, and 106 responses from the DestinationNEXT 2.0 Assessment, as well as input from DAA Board of Directors and Management Team.

Strategic Plan


Strategic Goals

Destination Ann Arbor Strategic Goals