Portrait of American Travelers

Ann Arbor Edition

MMGY Global's Portrait of American Travelers® deals exclusively with leisure travel. This report profiles the Ann Arbor Visitor Prospect, defined as those who intend to take at least one overnight leisure trip during the next 12 months and who are interested in visiting Ann Arbor, Michigan (4 or 5 on a 5-point scale) within the upcoming two years. There were a total of 805 travelers who meet these qualifications. 

ANN ARBOR SPRING 2024 POAT REPORT

The travel trend information presented in this report was obtained from interviews with 4,500 U.S. adults in February 2024. Of these respondents, 3,446 (77%) expressed an intent to travel at least once in the next 12 months.

ANN ARBOR WINTER 2023 POAT REPORT

The travel trend information presented in this report was obtained from interviews with 4,501 U.S. adults in October 2023. Of these respondents, 3,29(73%) expressed an intent to travel at least once in the next 12 months.