Destination Ann Arbor is excited to announce the appointment of Alfred (Al) Snow as the new Director of Sales & Service. Al brings a wealth of experience and expertise in the tourism industry, further strengthening Destination Ann Arbor’s commitment to promoting the Ann Arbor area as a leading destination for meetings and events.

Al's career is marked by significant achievements in driving sales growth and developing innovative sales strategies. His experience spans various sectors of the tourism industry, including convention and meeting sales, as well as destination partner relations. At Visit Central Florida, Al played a crucial role in recruiting and executing meetings, conferences, and events, exceeding departmental goals and generating substantial economic impact for the local economy.

Sarah Miller, CEO of Destination Ann Arbor, comments, “We are thrilled to welcome Al to our team. His extensive experience in destination sales and his proven ability to effectively manage and motivate teams align perfectly with our mission. We are confident that Al will bring a fresh and dynamic approach to our sales strategies.”

Al's approach to sales is deeply rooted in data-driven strategies and an understanding of consumer and business markets. His leadership at Warren County, New York in securing a comprehensive sponsorship program with FISU World University Games and his management of event marketing at ESPN highlight his capability to generate significant revenue growth.

Reflecting on his new role, Al said, "Joining Destination Ann Arbor presents an exciting opportunity to leverage my sales experience and contribute to the vibrant community here. I am committed to driving sales initiatives that will not only benefit our organization but also support the broader Washtenaw County community."

Al has served on multiple industry boards and committees, including Destinations International, Meeting Professionals International, and Convention Sales Professionals International, demonstrating his commitment to the tourism sector's growth. He will be relocating to Ann Arbor with his spouse, Corinne, in early 2024.


Destination Ann Arbor is a 501 (c)6 not-for-profit organization whose mission is to elevate economic vitality and connect our communities through the power of travel.


Chad Wiebesick, Director of Public Affairs
(734) 995-7281