Tourism Counts

The Vital Role of Tourism

Tourism in Washtenaw County, Michigan, has a notable impact on the local economy, culture, and community. The area attracts a diverse array of visitors, including prospective students, alumni, sports fans, and conference attendees. This influx supports local businesses, from hotels and restaurants to retail shops and cultural venues, generating significant economic revenue and creating numerous jobs.

Tourism Economic Impact Infographic

As we go about our daily routines, we may not think much about tourism in our area. But guess what? Tourism Counts for all of us. The visitors that may sometimes slow our roll across Ann Arbor on a football Saturday, for example, actually deliver the goods in a big way. They enrich and improve our lives as residents, business owners, and employees in Washtenaw County. Plus, visitor spending is driving millions of dollars into our local businesses, helping them thrive and sustain local jobs.

Area Awards & Accolades

See why Ann Arbor, a top sports town, is also considered one of the best college towns, one of Michigan's top cities, and one of the best places to live in the U.S.

Media

We are happy to assist the media in obtaining information, interviews, photos or b-roll for feature stories about destinations or attractions within Washtenaw County. We have an extensive…

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Economic Impact

Tourism generates significant revenue for local businesses, including hotels, restaurants, shops, and entertainment venues. This influx of spending fuels economic growth and supports various sectors, from transportation to agriculture.

Job Creation

Tourism is a major employer, creating millions of jobs worldwide across diverse fields such as hospitality, retail, and services. It also offers opportunities for entrepreneurship and small business development.

Community Development

Tourism can drive infrastructure improvements, from public transportation to parks and public spaces, making communities better places to live and visit. It also supports the preservation of natural resources and cultural landmarks.

Global Connectivity

As one of the largest industries worldwide, tourism strengthens international relationships and encourages cross-border collaboration, bringing people together from all corners of the world.

In short, tourism is not just about travel—it’s a crucial industry that enriches communities, enhances lives, and strengthens economies. Its positive impact is felt far and wide, making it an essential pillar of global development.

Questions about tourism data in Washtenaw County? Contact Tim Crouson. 

Tim Crouson, Destination Ann Arbor

Tim Crouson, CHIA, CTA Director of Research

Contact for information about tourism industry data, membership and the Certified Tourism Ambassador (CTA) program