Tourism Data Toolkit

Tourism Impact Data and Resources

Tourism in Washtenaw County, Michigan, has a notable impact on the local economy, culture, and community. The area attracts a diverse array of visitors, including prospective students, alumni, sports fans, and conference attendees. This influx supports local businesses, from hotels and restaurants to retail shops and cultural venues, generating significant economic revenue and creating numerous jobs.

Destination Ann Arbor Reports

Strategic Plan

A long-term plan that will keep us on track and true to our mission.

Aerial of Ann Arbor in Fall

Annual Action Plan

A closer look at specific actions we plan to employ each year.

Ann Arbor Buildings

Annual Reports

Serves as the primary measure of our success each year.

Crowd at Summer Festival

Tourism Industry Data & Resources

Quarterly Tourism Data Webinars

Gain insight through our quarterly webinar series "Tourism Talks with Tim."

Tourism Talks with Tim

Portrait of the American Travelers

This quarterly report profiles the Ann Arbor visitor prospect.

Portrait of the American Traveler-Spring

Smith Travel Research Report

A monthly report of our hotel's Occupancy, Average Daily Rate, and Revenue Per…

Monthly Hotel Forecast

A monthly and quarterly forecast for Occupancy, ADR, Rev PAR, Supply, Demand, and…

Retro Hotel Room

Digital Marketing Webinars

Our webinar series of digital marketing trends and best practices, specifically…

Digital Marketing, Social Media