The Annual Report will serve as the primary measure of our success. The report will include specific metrics associated with each goal, initiative, and KPI identified in the Strategic Plan and the Sales & Marketing Plan.
2025 ANNUAL REPORT
In 2025, Destination Ann Arbor leaned into its role as a champion for the visitor economy, guided by values that shape how we show up every day: connecting community, serving partners, driving solutions, and staying endlessly curious. This report highlights a few of the moments that mattered most— snapshots of how Destination Ann Arbor is putting its values into action and helping Washtenaw County thrive.
2024 ANNUAL REPORT
2024 was a transformative year for Destination Ann Arbor as we successfully executed the first year of our three-year Strategic Plan (2024-2026), reinforcing our role as a community asset that drives economic growth, enhances quality of life for residents, and strengthens our destination’s appeal.
2023 ANNUAL REPORT
2023 stands as a milestone for Destination Ann Arbor, marked by significant achievements and forward momentum. We launched an ambitious three-year strategic plan, envisioning the Ann Arbor area as an unforgettable destination.
2022 ANNUAL REPORT
With the travel industry on the road to recovery, the team pulled together, embracing new opportunities and encouraging one another to look at things with fresh eyes. This approach paid off, as we experienced remarkable growth.
