Washtenaw County, MI – Destination Ann Arbor invites Washtenaw County residents to participate in a survey regarding travel experiences and tourism preferences, which will contribute to a comprehensive marketing plan for the organization.
As part of a strategic branding initiative, residents and people who work in Ann Arbor, Chelsea, Dexter, Manchester, Milan, Saline and Ypsilanti are encouraged to complete a short survey about Washtenaw County. The survey will be conducted with the partnership of MMGY, a destination marketing firm. The results of the survey will be used to enhance and elevate the perception and awareness of Washtenaw County as a travel destination.
Tourism activity generated more than $895 million in economic impact in 2021, according to an economic impact study completed by Anderson Economic Group in 2022. The study also indicated that over six million visitors travel to Ann Arbor each year, and tourism supports over 6,800 full-time equivalent jobs in Washtenaw County which equates to nearly $190 million in earnings to area households.
“Crafting our destination’s brand should be a reflection and representation of our county residents, community, and stakeholders that we all can be proud to be a part of,” said Sarah Miller, President and CEO of Destination Ann Arbor. “Each of us has chosen the greater Ann Arbor area to live, work, and play for unique reasons that reflect the diverse communities we represent. What does that mean to you? Your voice will help us mold the next iteration of tourism marketing in our county. Tourism is the third leading industry of jobs in Washtenaw County and is a significant industry that supports the local businesses we frequent often. When we tell the unique story of our destination, we want to do our best to ensure everyone who lives and works in our county is represented in it. We encourage you to be a part of that story by expressing your ideas and thoughts in this survey so we can be better together.”
Residents and those who work in Washtenaw County may complete the survey through midnight Sunday, November 19th.
Destination Ann Arbor is a 501 (c)6 not-for-profit organization whose mission is to elevate economic vitality and connect our communities through the power of travel.