JOOB Activewear

JOOB was founded by Ann Arbor's John Ames, Jr and Nicha Sangiampornpanit, a husband-and-wife team of adventurers and outdoor enthusiasts. Inspired by the advent of sustainable clothing and fair trade initiatives, John and Nicha sought to develop a company that gives back to mother nature, to its employees, and to its partner ecosystem – at the same time as designing stylish yet functional clothes to be used across many activities.

This activewear brand is rooted in sustainability, from sourcing eco-friendly materials, to running a zero-waste production system, to donating a portion of their profits to the Huron Watershed Council and Food Gatherers.