Certified Tourism Ambassador

The Ann Arbor-Ypsilanti Area Tourism Ambassador Program is a multi-faceted opportunity to increase regional tourism by inspiring front-line employees and volunteers to turn each visitor encounter into a positive experience. This national, professional training program demonstrates our dedication to promoting our destination as the best, with a high level of commitment to our visitors.

2025 Upcoming Class:

Click here to register for the class. Login into your account in the CTA Network, or scroll to bottom and follow instructions to create a new CTA Network account. Questions? Contact Tim Crouson at tcrouson@annarbor.org.

Members:

Join over 100 tourism ambassadors already certified in Washtenaw County. Welcome visitors by providing travel info, sightseeing recommendations, and more.

  • Airport Ambassadors
  • Hotel and Restaurant Staff
  • Community Leaders
  • Realtors
  • Educators and Students
  • B&B Proprietors
  • Retailers
  • Volunteers

Requirements:

To become certified as a Ann Arbor-Ypsilanti Area Tourism Ambassador, an individual must complete the required class pre-reading, attend a half-day class, and complete an open-book examination. Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin.

Benefits:

In addition to receiving the tools and knowledge to help create a more memorable visitor experience, you'll recieve these program benefits:

  • Freebies and discounts from generous businesses throughout Washtenaw County
  • Networking opportunities at CTA social events
  • Professional development and skill training
  • Potential for increased business or higher tips
  • Opportunities for incentives and rewards locally & nationally

Curriculum:

The curriculum is delivered through pre-reading and in-class participation including the modules: The Power of Tourism, Discovering our Area, Knowing, Finding and Using Resources, and Exceeding Customer Expectations. 

Private classes for large groups are available!

Enroll Today:

Visit CTANetwork.com and choose Become a CTA to sign-up for a class.

  1. Select a Program
  2. Input your Contact Information
  3. Select a Class
  4. Submit Payment ($25)
  5. Review/Submit

For current CTAs: Follow the Ann Arbor - Ypsilanti Area CTA Program Facebook page to keep on top of freebies, discounts, networking events, educational opportunities, industry news and more! 
https://www.facebook.com/groups/a2ycta/
 

For questions the Ann Arbor-Ypsilanti Area Tourism Ambassador Program (CTA), please contact Tim Crouson:

Tim Crouson, Destination Ann Arbor

Tim Crouson, CHIA, CTA Director of Research

Contact for information about tourism industry data, membership and the Certified Tourism Ambassador (CTA) program