Certified Tourism Ambassador
The Ann Arbor-Ypsilanti Area Tourism Ambassador Program is a multi-faceted opportunity to increase regional tourism by inspiring front-line employees and volunteers to turn each visitor encounter into a positive experience. This national, professional training program demonstrates our dedication to promoting our destination as the best, with a high level of commitment to our visitors.
2025 Upcoming Class:
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Wednesday, February 26, 9:00am – Holiday Inn & Suites Ann Arbor University of Michigan Area
Click here to register for the class. Login into your account in the CTA Network, or scroll to bottom and follow instructions to create a new CTA Network account. Questions? Contact Tim Crouson at tcrouson@annarbor.org.
Members:
Join over 100 tourism ambassadors already certified in Washtenaw County. Welcome visitors by providing travel info, sightseeing recommendations, and more.
- Airport Ambassadors
- Hotel and Restaurant Staff
- Community Leaders
- Realtors
- Educators and Students
- B&B Proprietors
- Retailers
- Volunteers
Requirements:
To become certified as a Ann Arbor-Ypsilanti Area Tourism Ambassador, an individual must complete the required class pre-reading, attend a half-day class, and complete an open-book examination. Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin.
Benefits:
In addition to receiving the tools and knowledge to help create a more memorable visitor experience, you'll recieve these program benefits:
- Freebies and discounts from generous businesses throughout Washtenaw County
- Networking opportunities at CTA social events
- Professional development and skill training
- Potential for increased business or higher tips
- Opportunities for incentives and rewards locally & nationally
Curriculum:
The curriculum is delivered through pre-reading and in-class participation including the modules: The Power of Tourism, Discovering our Area, Knowing, Finding and Using Resources, and Exceeding Customer Expectations.
Private classes for large groups are available!
Enroll Today:
Visit CTANetwork.com and choose Become a CTA to sign-up for a class.
- Select a Program
- Input your Contact Information
- Select a Class
- Submit Payment ($25)
- Review/Submit
For current CTAs: Follow the Ann Arbor - Ypsilanti Area CTA Program Facebook page to keep on top of freebies, discounts, networking events, educational opportunities, industry news and more!
https://www.facebook.com/groups/a2ycta/
For questions the Ann Arbor-Ypsilanti Area Tourism Ambassador Program (CTA), please contact Tim Crouson:
Tim Crouson, CHIA, CTA Director of Research
Contact for information about tourism industry data, membership and the Certified Tourism Ambassador (CTA) program