Certified Tourism Ambassador

Become a CTA

Certified Tourism Ambassador

Tourism Ambassador

The Ann Arbor-Ypsilanti Area Tourism Ambassador Program is a multi-faceted opportunity to increase regional tourism by inspiring front-line employees and volunteers to turn each visitor encounter into a positive experience. This national, professional training program demonstrates our dedication to promoting our destination as the best, with a high level of commitment to our visitors.


Join over 100 tourism ambassadors already certified in Washtenaw County. Welcome visitors by providing travel info, sightseeing recommendations, and more.

  • Airport Ambassadors
  • Hotel and Restaurant Staff
  • Community Leaders
  • Realtors
  • Educators and Students
  • B&B Proprietors
  • Retailers
  • Volunteers


To become certified as a Ann Arbor-Ypsilanti Area Tourism Ambassador, an individual must complete the required class pre-reading, attend a half-day class, and complete an open-book examination. Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin.


In addition to receiving the tools and knowledge to help create a more memorable visitor experience, you'll recieve these program benefits:

  • Freebies and discounts from generous businesses throughout Washtenaw County
  • Networking opportunities at CTA social events
  • Professional development and skill training
  • Potential for increased business or higher tips
  • Opportunities for incentives and rewards locally & nationally


The curriculum is delivered through pre-reading and in-class participation including the modules: The Power of Tourism, Discovering our Area, Knowing, Finding and Using Resources, and Exceeding Customer Expectations. 

2021 Upcoming Classes:

  • FEBRUARY 18,  12:30pm - 5:00pm –  Virtual class
  • APRIL 13,  8:30am - 1:00pm – Chelsea Comfort Inn and Village Conference Center  
  • JUNE 10,  12:30pm - 5:00pm  – The Kensington 
  • SEPTEMBER 15,  8:30am - 1:00pm – Hilton Garden Inn

Dates, locations, and times may change. Private classes for large groups are available!

Enroll Today:

Visit CTANetwork.com and choose Become a CTA to sign-up for a class.

  1. Select a Program
  2. Input your Contact Information
  3. Select a Class
  4. Submit Payment ($25)
  5. Review/Submit

For current CTAs: Follow the Ann Arbor - Ypsilanti Area CTA Program Facebook page to keep on top of freebies, discounts, networking events, educational opportunities, industry news and more! 

For questions the Ann Arbor-Ypsilanti Area Tourism Ambassador Program (CTA), please contact Tim Crouson:

Tim Crouson, Destination Ann Arbor

Tim Crouson, CTA

Director of Research

Contact for information about tourism industry data, membership and the Certified Tourism Ambassador (CTA) program