Hospitality Industry Resources

Destination Ann Arbor hosted a four part webinar series discussing digital marketing trends and best practices, specifically tailored to the hospitality industry.

The webinars were presented by Brian Matson from TwoSix Digital. TwoSix Digital has been a trusted advisor to Destination Ann Arbor for all things social media and digital marketing. Brian brings a wealth of knowledge with 20 years of experience in the travel, tourism, and hospitality industry.


Digital Marketing Trends and Best Practices

This educational webinar features two informative portions. During part one, get up-to-date on all the latest trends and developments in the world of digital marketing and tourism. We’ll discuss some of the latest research and clue you in on what you need to be focused on in 2023. In part two, learn the latest tips and tricks to master the use of Facebook and Instagram for your organization. You'll discover ways that your organization can contribute to the online story of our wonderful area. 


A Guide to Social Media Content Planning, Distribution, and Online Promotion

This workshop features information that will help your organization leverage social media to gain maximum results. Learn valuable strategies to help organize your day-to-day activities including content planning, content development, content distribution, and helpful tips to master Google. Get valuable insights about social media advertising to help your organization get the very most out of your digital marketing efforts.


Email Marketing Best Practices & Must-dos

Is your email marketing program barely scratching the surface of the possibilities? Chances are, it is. Email Marketing has fallen into the trap of being a checklist item for most destination marketers. Sadly, in most cases, it’s been limited to a monthly newsletter to a bulk audience, which earns mediocre results. We can do better than that with a bit of strategic thought and execution! During the last couple of years, email marketing has evolved in a big way and it’s quickly going to become one of your most valued assets. It’s time to elevate your efforts with the use of automated messages, segmentation, and funnels that nurture subscribers in a meaningful way, and that moved your readers toward visitation.


Claim Your Spaces: A Guide to Google, Yelp, TripAdvisor, and other Review Sites

This webinar will provide you with everything you need to know about how to “Claim Your Spaces” on the world's largest user-review sites including Google, TripAdvisor, Yelp and more. Attendees will learn best practices when it comes to maintaining accounts, integrating content into their marketing efforts, and how to manage their presence within the various communities.